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Conference Directory
Eye for Pharma SFE Europe 2010
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Venue Name: Hotel Rey Juan Carlos
Country: Spain
City: Barcelona
Number of Attendees: Unknown
Webinar or Virtual Event: No
Start Date of Conference:: 04-27-2010
End Date of Conference: 04-29-2010
Description of Conference: How do you move from being product-focused to customer-facing? With 6 VP insights, and 45 senior speakers, it has become the goal of SFE Europe to produce a new age in pharma.
Jane Griffiths, IVP at Janssen Cilag will explain how to transform your business culture, using the new commercial model to produce real, added value services. On top of this, ZS associates will be heading a 90 minute interactive workshop to improve product positioning and drive pipeline strategy. Find out more info here
The theme for the 2010 event is ‘change’, in particular how we can use change to drive future successes. Key questions for discussion include:
? What should your new commercial model look like?
? Is “Added value” just a buzz word?
? Do CSO Reps work harder and learn faster?
? How do you make your Rep the indispensible, flexible resource?
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